TOM SLOAN  |  Creative
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American Red Cross – Area Under Water

During the 2005 hurricane season, the Gulf Coast of the United States was devastated by storms. Katrina was the worst of all, displacing more people and costing more than any time in U.S. history.

Simply put, it was really freaking bad.

But how do you help when you are 600+ miles away? How do you get people so far away to truly understand the devastation? How do you get them to relate to miles of flooding? We decided to bring the storm surge to them using the world above their heads to visualize what had happened.

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