BRANDING | APPAREL | DIGITAL | STORYTELLING

BlueTherapy – Find Yourself Below

BlueTherapy is an underwater lifestyle brand built to get more people in, under, and around the water — turning them into lifelong stewards of the sea. The core idea: the ocean heals. It calms the mind, restores perspective, and reminds us how connected we are to something bigger. The goal was to create a brand that captures that feeling and share it with the world.

As Creative Lead, everything you see is my voice and vision – from naming and identity to design and social. I lead the entire product line including apparel design and production, as well as art direction for photo and video.

The entire personality of the brand started with a clean, calm identity: logo, tagline, color palette, and voice that feel authentic and inspiring.

Followed by eco-conscious apparel (tees, sunshirts, caps, etc) that carry the message and fund ocean causes, available via the online store and in-person events. The social channels deliver real dive stories, conservation calls-to-action, and community-building content that connects emotionally and drives people to the water.

In just two years, BlueTherapy has grown a dedicated community of divers and ocean lovers. We recently launched the Blue Therapy Project non-profit to provide needs-based resources and water-bourne experiences. Every garment, every post, every story is designed to inspire that first breath underwater — and the lifelong commitment to protect the sea that follows.