CREATIVE STRATEGY | INTEGRATED DIGITAL

Direct Energy – Choose a Better Way

For people working in de-regulated energy markets, understanding what that actually means to their small business isn't all too clear. Direct Energy found that most people had no idea they could shop for the best price and who gives it to them. Yep, the fluctuating prices of the utility company wasn't their only choice.

So we set out to educate them that they actually had a choice of who supplies energy to their business. We used email, display, pre-roll and even internet radio to point them to learn more at a microsite on DirectEnergy.com. Sometimes we used a little humor to soften the blow of the (bad) choice they had made.