TOM SLOAN  |  Creative

Mercedes-Benz – Keys to Smarter Business

Take a who's who of the most successful entrepreneurs and bring them together to celebrate, engage and inspire at the annual Inc 500|5000 Conference. We decided to play off the excitement around the list of fastest growing companies, and "play" up the competitiveness of these business leaders with a little gamification.

"Keys to Smarter Business" was a QR-based ambient game played by discovering and unlocking business tips scattered throughout the conference and surrounding areas. Participants were able to seek out codes placed around the area, scan via mobile device, learn valuable from their peers and enter for a chance at prizes.